Love live!Neputa :Collaboration with traditional festivals and modern anime

In Kyoto Manga festival venue there was a very popular objects. It's "Love Live! Neputa" of the picture.
Neputa's the name of the festival of Aomori Prefecture, but it is also the name of the festival floats.
"Love Live!" is a popular anime.
It's a story of the heroine of girls aim the star. 
Collaboration with traditional festivals and modern anime is interesting!